Embracing Social Media Life Brand †Free Samples to Students

Question: Discuss about the Embracing Social Media Life Brand. Answer: Introduction: Personal branding is most effective things to promote the business as well as the products and services by using different marketing procedures and other social networking site because people get to know that how to do the jobs in a proper way. The personal branding process follows the long-term procedure to get success in the marketplace as the customers get to know about the products very slowly and continue to take information and check up the usability from various sources and then they use those products and services (Sasu et al. 2014). In this study, the case mainly evolves out with the possibility that by the help of effective marketing possibility and after finishing the graduation one can be into e-retailing sector as marketing executive or public relation manager. After completing graduation student can take is to open up online business by the use of e retailing. Other than that, the individual who wants to make his products and services to make popular in the market can t ake help of the social networking sites and by the help of social sites, the products can successful by the help of effective public relation strategy. Furthermore, the personal branding process requires some skills and acknowledgement of the market so that by using the push and pull theory the products can gain a considerable amount of desirability from the market as well as from the customers. The e-retailing process in terms of become a marketing executives and public relation manager one can fulfill the criteria to open up the business by taking care of the products and services one wants to sell. Personal branding process can include some important considerations like awareness of the market place specially gone through different mentions of the brand and the product. Branded organic search, then it follows the consideration policy as if site visits that how the product can able to sell it and what are the engagement policies that the products and the services can take. Then the product will take up the policy for evaluation process as if the key page visits and subscription. Personal branding is not all about setting up the product in front of the customers so it can gain customers attention but it also largely depends on the commitment that the seller can provide to the customers and this process can gain by lead generation and taking meaningful action (McCarthy, 2015 ). After the commitment, policy then comes the possibility of loyalty that the customers require from the brand because branding comes from the emotional association and by following a process the individual can retain customer value and will continue active subscription. Lastly, in this process the consideration of evangelism like customer feedback and recommendations are important factors as the customers are the main aspect of business (Chen, H. M., Chung, 2016). Anyone can create their own personal branding as a marketing executive but this process requires a strong understanding about the products that he is going to sell and other than that the customers preference and product market value need to check and strong connectivity with the market. Shaping and molding the possibility that what the customers can see, moreover maintaining a good image in front of the customers can deliver a certain amount of positive interpretation about the brand by the help of public relation that will come from the strong communication backgroud. Engagement with the brand in personal level can generate trust to the customers (Redmond, 2015). The open feedback system can able to broadcast the possibility for better orientation of the customers. The individual need to maintain the status that will bring authenticity for the brand and the customers will also believe to the words of the entrepreneur. The leadership articles, various thought and interviews moreover the open conversation with the customers can generate authenticity for the brand. Before presenting the online shop to the customers, the individual need to go through with a SWOT analysis to get the information about the product situation in the marketplace. SWOT analysis will serve the information about the strength, weakness, opportunity and threat (Brems et al. 2017). The strength can visualize the factors that the online clothing store will able to encash customers mind or not. For the marketing executive and public relation sector the strength of the individual needs to be like a strong communication quality, generating marketing base for the customers and forecast the market in a good way. The opportunities as a public relation manager is they can evaluate the market and can generate a valued conversation with the customers. The better prospect of the brands that the customers need to visualize in order to get best things from market and the unique selling proposition will serve the best values for the products. Weakness of the online brand can be associated with competition that the brand is facing from others, that the competitors may be providing high quality products. High quality production process can play a big role in this process as it can be the biggest strength to the brand and people will eventually follow the brand. Not able to deliver the best things to the customers as the others individuals are serving can be a negative part for the brand (Chen, 2013). The certain opportunity that the brand can gain like selling new products to the customers and effective theory can help the brand to catch the attention of the customers. Other than that the market threat and threat from other company is very much essential to judge. The obstacle the firm can face need to check and by checking this thing t he brand can take up certain steps that will help them to culminate the entire process in a way so that the brand can eliminate the risks and problems (Hedman Djerf-Pierre, 2013). The problems can generate from operational process, marketing method, financial process that can seriously threaten the business. Self-analysis: Self-analysis process before operating a business in the market will help the organization to gather possible information and with the help of this information, the entrepreneur can take certain decision for his brand that he is operating in the marketplace and as a marketing executive and public relation manager, it is very much important to connect with the customers. The different job portal from Australia provides the basis for creating up a profile for the customers. The portals will give the opportunity so that the individual can choose different pathway for his business and can able to operate the business easily and gain customer attention (Ackerman et al. 2014). The online presence needs certain amount of consideration from the market as well as from the customers. self-analysis process is a powerful considerate here as the individual will get to know each information from the market and other than that he will find out that which product can fetch the attention of the custo mers and in what price the customers can buy the products. A strong marketing communication will help the individual to take the decision to set up the market and the business in regards to the customers preference. Creating a brand reputation directly related to the possibility of self-analysis like which product to sell and how to encash the minds of the customers,as the existing brands are already gaining a strong preference from the customers. By doing a thorough self-analysis process the individual will research about each details of the products he is going to sell and the process of finding the personal attributes, values, strength and passion will help the brand to drive in a positive way. Part 3 Social networking profile: Online preventability need to be very much strong so that the customers can able to associate with the products and an emotional response for the products will help to gather a powerful basis for the selling of the products as a public relation manger and marketing executive manager. The personal branding theory is largely collaborating with the social networking selling and promotion and this profile is necessary for increasing the brand value (Bartlett, 2015). The exposure in the online from the customers comes from the presence of social networking site. The ranking in search engine can provide the possibility for gathering attention and this social media profile basically work as a landing page for the brand. The first encounter that the customers gain comes from the landing page (Fears et al. 2014). For the online promotion of the brand can operate from various mediums like twitter, whats app, Face book, instagram, email and link din. From this social sites the online clothing business will take help from Face book and whats app extensively. Whats app is a good medium top carry the internal communication process and to reach out to the larger base of people can be effective by the help of this social sites. People now a day are using whats app for personal basis and branding can get a strong effect from the customers, as they will put impact on the mind of the customers. The individuals can able to share instant messages to the customers and the connection always stays. Whats app profile Easy communication process can achieved through this social media as people respond without any hesitation. The usability of whats app strongly associated with the customer support and it is a wider reach for the customers as well as to the individual. The second process is using Face book to promote the brand in a n all new way (Alton et al. 2017). The individual can create a page in the Face book and can share things there so that the customers get to know that what extra they will get what pricing policy the brand is following. What new things are coming in the brand most importantly the exclusive deals and offers also get shared in the Face-book page for the usage of the customers in a good way so that the customers can able to connect. Moreover, the user name, profile picture of the brand needs to be very much eye-catchy so the customers take interest in this. A well-recognized brand logo will help to gather possible attention from the customers. Face book engagement is the very strong policy to capture the mind and heart of the customers on the other hand the individual individual need to take the responsibility to communicate with the customers and can able to serve them possible information about the brand. Recommendation: Personal branding accomplish the process for awareness, loyalty, perfection, identity and generating value and the individual after pursuing graduation need to think about creating a strong branding criteria to serve the best things to the customers to become a public relation manger and marketing executives. The personal branding policy incorporates the brand itself, marketing of the brand and the goal. The value of the brand can generate with the presentation of strong brand character, story, touchstone, value creation, and focus on the target market. The marketing policy is the most enchanting part of this whole story like it will include brand hub, value content, social proof, search engine optimization, social media help, call to action and most importantly prospect and client attraction towards the brand and the individual . The goal of the personal branding as well as in the personal level how the individual is taking up things. Goal associates with sales funnel, permission ma rketing, acquiring customers, create a strong customer base, brand protection and success of the brand. Reference list: Sasu, C., Ioan, C. A. M., Luca, F. A. (2014). The Role of the Personal Brand in the Advocacy Activity in Romania.SEAPractical Application of Science, (03), 246-253. McCarthy, C. (2015). Learn how to develop your personal brand to achieve greater career success.Disability Compliance for Higher Education,20(9), 8-8. Chen, H. M., Chung, H. M. (2016). How to Measure Personal Brand of a Business CEO.Journal of Human Resource and Sustainability Studies,4(04), 305. Singer, L. R. (2014). You Are What You Brand: Women Share Their Branding Stories.Entrepreneurial Women: New Management and Leadership Models [2 volumes]: New Management and Leadership Models [2 volumes], 279. Redmond, J. (2015).The Strategies and Tactics Used to Create a Successful Personal Brand: The Implications For Career Development In Public Relations(Doctoral dissertation, California Polytechnic State University, San Luis Obispo). Brems, C., Temmerman, M., Graham, T., Broersma, M. (2017). Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media.Digital Journalism,5(4), 443-459. Chen, C. P. (2013). Exploring personal branding on YouTube.Journal of Internet Commerce,12(4), 332-347. Hedman, U., Djerf-Pierre, M. (2013). The social journalist: Embracing the social media life or creating a new digital divide?.Digital Journalism,1(3), 368-385. Luca, F. A., Ioan, C. A., Sasu, C. (2015). The Importance of the Professional Personal Brand. The Doctors Personal Brand.Procedia Economics and Finance,20, 350-357. Ackerman, I. N., Bucknill, A., Page, R. S., Broughton, N. S., Roberts, C., Cavka, B., ... Brand, C. A. (2015). The substantial personal burden experienced by younger people with hip or knee osteoarthritis.Osteoarthritis and Cartilage,23(8), 1276-1284. Bartlett, J. A. (2015). New and Noteworthy: Your Professional Brand.Library Leadership Management,29(4). Fears, R., Brand, H., Frackowiak, R., Pastoret, P. P., Souhami, R., Thompson, B. (2014). Data protection regulation and the promotion of health research: getting the balance right.QJM,107(1), 3-5. Fears, R., Brand, H., Frackowiak, R., Pastoret, P. P., Souhami, R., Thompson, B. (2014). Data protection regulation and the promotion of health research: getting the balance right.QJM,107(1), 3-5. Alton, E. W., Armstrong, D. K., Ashby, D., Bayfield, K. J., Bilton, D., Bloomfield, E. V., ... Carvelli, P. (2016). A randomised, double-blind, placebo-controlled trial of repeated nebulisation of non-viral cystic fibrosis transmembrane conductance regulator (CFTR) gene therapy in patients with cystic fibrosis.

Maternal and Paternal Inheritances free essay sample

Our very existence in this world begins from both maternal and paternal inheritance. Both are very similar in characteristics; however the real difference is only in the gender. The definition of both communicates as; originates either from the mother or the father’s side, motherly or fatherly bonds, received or inherited from ones mother or father, every one of us also has someone in their lives who shows these characteristics but are of no relation. The majority of women have maternal instincts; which is passed down from mother to daughter. It originates from your mother’s side and will be continued to be passed down in generations to come however if a women was not to have children the can still pass on their maternal instincts on to their nieces and nephews, an adopted child, step children, and even their friends children. Maternal refers to the mother and child bonds, these bonds can form at any time in life. We will write a custom essay sample on Maternal and Paternal Inheritances or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They can last for many years but can also be broken very quickly.Motherly is a description of maternal, which can mean caring, accepting, embracing, comforting and this is the tip of the iceberg of characteristics that could be mentioned. It’s not only traits that a mother can pass down it’s teachings like cooking and sewing. Paternal originates from you dads side of the family and can be passed down. Not even man will have children but he can still pass on his paternal instincts to the players on the team that they couch, their nephews, and their friend’s children.The instincts that they can pass on are different than the ones from a female figure. Paternal is also recognized as fatherly. Fatherly can be the knowledge on sports begin passed on and how to play them, and being there for the players. The bond of a father and child is simpler for the son because it can be through watching football every Sunday night, or playing catch in the backyard. On the other hand with the father and daughter bond it may be a bit more complicated because of the different interests between daughters and their fathers.There are many things that you can receive from paternal such as traits like hair color, eye color, body build. They can also pass on their knowledge, wisdom, and their drive to succeed. We all know someone who’s in our life by choice not by force. These people are the non-maternal and non-paternal friends that aren’t related to you in any way but still show and give the maternal and paternal characteristics.These are the people, which may be closer than actual family and that you may relay on the most during the good and bad situations in life. We deal everyday with maternal and paternal situations that have helped us become the person we are today. These may originate from the mother’s or the father’s side, including bonding with either mothers or fathers and we can receive or inherit traits from both sides of the family. There are also many non-family relationships that give us the same traits and characteristics.

Values in Workplace

Values in Workplace Work is the place where people spend most of their time. Coming there early in the morning and leaving late in the evening, many people work at night and spend weekends there trying to achieve results.Advertising We will write a custom essay sample on Values in Workplace specifically for you for only $16.05 $11/page Learn More Work is the way to become financially independent and successful for many people, others consider work as the way to enjoy the things they like. Anyway, different people have various values in the workplace. As for me, I consider motivation, result and healthy environment in the workplace as the greatest values. I can easily explain why I have such belief. Motivation should be one of the strongest values in the company. I am inclined to think that if people are not motivated accordingly, their working performance becomes lower, they fail some tasks, clients are dissatisfied and it brings to many specific problems which create additiona l complications for the company in the means of gaining profit. Highly motivated employees work better. They have better mood and all the work they perform they do with pleasure. There are different ways how employees may be motivated, financially, by career development, by means of the personal growth, and other specific conditions aimed at satisfying the employees’ needs.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, motivating employees, it is possible to achieve better work performance and higher efficiency for the company. Result is another value which is to be considered. The desire to achieve result should be the primary purpose in the company. Working either individually or in team employees should spend much time on planning the possible outcome of the performance and working on the goal achievement. Result should be valued for many reasons. First of a ll, this is the main condition for getting income; second, result is the last stage of the task performance which is important. Employees should see what they have achieved. Third, result is one of the main measures of the working performance. It helps understand the efficiency of the working process, the competence of the employees and their interest in the work. Bringing value on a result, the employees show their interest in the company success. Finally, the healthy environment in the company should be highly valued. The healthy environment involves many specific measures and conditions aimed at achieving the only result, at making sure that all the employees are satisfied with the work and with the people they are surrounded with and at reducing negative feelings. The value of the healthy environment at the workplace shows that the company managers take care of their employees and want to make sure that the conflicts are absent.Advertising We will write a custom essay sa mple on Values in Workplace specifically for you for only $16.05 $11/page Learn More The companies with unhealthy working environment have many difficulties in work performance and result achieving. Healthy environment covers supportive relationships, successful ethical norms and legal behavior in the company. Therefore, it may be concluded that having various values, I highly appreciate the companies which appraise motivation, result and healthy environment at the workplace. Being the central values for the company, these issues help successfully complete the working process, develop personally and professionally and remain satisfied with the work which are the most important aspects in the rush and highly depressive world we have to live in. Spending much time in the working place, it is essential to be satisfied with what one does as it is going to influence human condition and life performance.

Race Discrimination in the USA

Race Discrimination in the USA Introduction Racism is the belief that a certain group is superior to another on the basis of their genetic makeup. Racial discrimination, which is a manifestation of racism, is still rife in modern America. It was blatant and open in the past, and was manifested as mistreatment between two individuals.Advertising We will write a custom term paper sample on Race Discrimination in the USA specifically for you for only $16.05 $11/page Learn More However, racial discrimination has now become less obvious; the phenomenon is now an institutional ideology that the government, the judiciary, and resource owners perpetuate. Patterns of racisms in the past and present Racial discrimination started as early as the 1500s when American settlers massacred, forcefully displaced and mistreated Native Americans. Throughout this century and the next one, racism was an unconcealed phenomenon. The institution of slavery was born in the 16th Century, and it was one of the most disconcerting manifestations of the practice. Instigators of racial violence regarded their victims as savages. Economic needs (cheap labor) and superiority complexes led to a thriving slave industry. One only has to read parts of the constitution during the 18th century to prove that these sentiments were almost unanimous. States created a three-fifth clause in which slaves would be counted as three-fifth of a person. Discrimination, at the time, was manifested in the form of abuse of basic human rights. People were treated at properties with no political, economic and social liberties. However, this changed in the 1860s when President Lincoln abolished slavery. In the Fourteenth amendment of the 1868 constitution, African Americans gained full American citizenship.1 Regardless of legislative changes on slavery, the late nineteenth century and early 20th century were still characterized by open cases of discrimination. Although there was no state-sponsored institution (slavery) to support open mistreatment of minorities, race relations were far from cordial. Colored persons could not access several social amenities, such as, local stores, restaurants, or motels. Furthermore, there were separate school systems and public transportation systems for blacks. During the first half of the twentieth century, racial discrimination took the form of segregation. This originated for a ‘separate-but-equal’ law that was passed in an 1892 civil rights case known as Plessy V Ferguson. Plessy sat on a white-only section of a rail car thus causing the state to arrest him.Advertising Looking for term paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Supreme Court decided that public institutions could separate the people of different races so long as they provided services of equal quality. Blacks could not vote and engage meaningfully in economic activities during the first part of the 20th Century. The law allowed them to do so, but many of them were intimidated by radical racist groups. Additionally, some southern states required voters to pass literacy test or pay poll taxes before voting. While the slavery era was a more violent manifestation of racism, the early 1900s were characterized by state-supported acts of discrimination. The latter phenomenon stemmed from the separation of blacks and white in the 20th century; conversely, discrimination occurred in the slavery era by the complete elimination of human rights among African Americans.2 Patterns of racial discrimination were manifested in yet another form in the middle of the twentieth century. This was a time when racial consciousness took on a national dimension. The Civil rights movement was born in the 1950s and 1960s with the aid of prominent African American leaders, such as, Martin Luther King. Protests against racism led to strong reactions from upholders of the status quo. Some of them lynched b lacked or attacked them during anti-racism campaigns. Furthermore, groups that perpetuated the notion of white supremacy flourished at the time. In sit-ins organized by black, non-violent protestors, racists would burn them with cigarettes and carry out other distasteful acts. This was a dark period in the history of anti-discrimination because extremists unleashed their true colors. Nonetheless, it was these open confrontations that brought the issue of racism to a national audience.3 The phenomenon was no longer seen as a southern problem. Sentiments against open discrimination of blacks rose to enormous proportions. Schools became desegregated, starting from 1954, and President Kennedy oversaw enactment of the 1964 Civil Rights Act. At this time, the separate-but-equal Jim Crow laws were no longer lawful. Housing, education, or employment representatives could no longer deny black people opportunities solely because of their race.Advertising We will write a custom term pa per sample on Race Discrimination in the USA specifically for you for only $16.05 $11/page Learn More These accomplishments were enormous and crucial to the reduction of unconcealed racial discrimination in the country. However, poverty, educational inequalities, and unemployment were still widespread in the African American community. It is during this era that institutional racial discrimination arose and persisted to date. American citizens have made significant strides in minimizing racial discrimination. This is evident in equal employment opportunities in various workplaces or social institutions. Furthermore, many African Americans now hold influential positions in society, including the presidency. The media now represents and incorporates many colored persons in their programs. These attempts at racial political correctness are quite laudable, but they do not change the invisible barriers that keep racial minorities disadvantaged. A new form of racial disc rimination, which has dire consequences on the progress of racial minorities in the US, exists now. The criminal justice system is one of the principal manifestations of institutional racial discrimination as blacks are overly represented in prisons. Some skeptics claim that blacks commit more crimes so they deserve to go to jail. However, when one analyses the number of convicts who are penalized for drug-related charges, one realizes that African Americans are the majority. Statistics indicate that drug use levels are almost equal across all races. Consequently, the nature of incarcerations should reflect this diversity in use. Certain criminal justice policies have discriminatory outcomes because they lead to higher convictions among blacks. For instance, crack, which is a common drug in the African American community, leads to higher sentence lengths than pure cocaine, which is predominantly used by white communities. Such laws make it difficult for blacks to find work as they h ave a higher representation of ex-convicts than their white counterparts4. Problems of racial profiling represent another area of discrimination against African American citizens. Studies indicate that, African Americans are five times more likely than whites to be stopped by law enforcers during a traffic search.Advertising Looking for term paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, several African Americans have been arrested or fallen victim to extrajudicial killings merely because of the color of their skin. A recent case was that of Travoyn Martin, who was shot by a white, community-policing citizen because he looked suspicious. When the assailant was asked why he thought Travoyn looked suspicious, he had no tangible proof to support his claim. The only issue that made the shooter take notice was Martin’s race. Unemployment is a big problem in the African American community, and this arguably stems from racial discrimination. The Civil Rights Act prohibited many individuals from mistreating blacks, but it did not address the root cause of African American disenfranchisement. 5Systematic lack of the skills and opportunities to participate in employment has caused many blacks to become economically disempowered. Additionally, hidden forms of segregation exist at workplaces since equally-qualified blacks find it more difficult than whites to find jobs. Other areas such as housing still testify to this problem today. Property owners in certain up market neighborhoods may turn down potential tenants if they are colored. Negative portrayals of ethnic minorities in the media continue to perpetuate unconstructive stereotypes about the community. This explains why most of them receive harsher sentences than members of the dominant race. News reporters prefer to show restrained suspects when the offenders are black. Further, many Hollywood movies tend to give black characters criminal roles. These images create a negative perception of the group and thus predispose them to longer sentences in court. Conclusion Racial discrimination started as soon as white settlers entered the Americas, but became rampant when slavery began. In the nineteenth century, discrimination was open, brutal and permitted by law. This changed in the twentieth century after the abolition of slavery. At the time, segregation was the new form of discri mination. It was supported by the law and disempowered racial minorities. After the Civil Rights Act, blacks were granted equal rights by law. However, covert discrimination continued to take place through institutional racism. Racial minorities still experience racism today, albeit in a less-individualized manner. In modern times, racial profiling, negative depictions in the media, discriminatory sentencing and economic disenfranchisement are still harsh realities for racial minorities. Reference List Abdollah, T, ‘At 114, a Daughter of Former Slaves Votes for Obama’, Los Angeles Times, 5 November 2008, p. 3 Bacon, N, The World Book Encyclopedia, World Book, New York, 1992. Henry, P D Sears, Race and politics: the theory of symbolic racism, University of California Press, Los Angeles, 2002. Sethi, R R Somanathan, ‘Inequality and segregation’, Journal of Political Economy, vol. 19, no. 1, 2004, pp. 402 Takaki, R, A different mirror: A history of multicult ural America, Little, Brown Co., New York, 1993. Footnotes 1 N Bacon, The World Book Encyclopedia, World Book, New York, 1992. 2 R Takaki, A different mirror: A history of multicultural America, Little, Brown Co., New York, 1993. 3 R Sethi R Somanathan, ‘Inequality and segregation’, Journal of Political Economy, vol. 19, no. 1, 2004, pp. 402 4 P Henry D Sears, Race and politics: the theory of symbolic racism, University of California Press, Los Angeles, 2002. 5 T Abdollah, ‘At 114, a Daughter of Former Slaves Votes for Obama’, Los Angeles Times, 5 November 2008, p. 3

What is Akrasia (incontinence) according to Aristotle in Book 7 of Essay

What is Akrasia (incontinence) according to Aristotle in Book 7 of Nicomachean Ethics - Essay Example According to Aristotle, the feelings of an incontinent person are not usually more powerful than their reason as people have been made to believe (Aristotle 106). Thus, an incontinent person could also be driven by reason as well as by their feelings and emotions. Other philosophers like Socrates believed that incontinence presents a scenario where individuals have let their emotions control their lives and they have found it difficult to control their emotions. â€Å"It would be strange... if knowledge was in a man, something else could master it and drag it about like a slave† (Aristotle 107). This was an anomaly that Aristotle sought to correct. Aristotle believes that it is on the basis of akrasia that people are influenced or propelled to act irrationally and this is not to say that these people are not logical in nature. Aristotle also opined that the incontinent people have not totally lost their sense of reasoning and even in cases that there seems to be no appreciable amount of reasoning in them, these people could still decide to behave logically, but they prefer to use the pleasures of their emotions (Aristotle 108). Aristotle uses these arguments to explain the uncontrolled and unrestrained nature of the incontinent people that it is not due to the fact that they are incapable of keeping their emotions at bay and this is really not the reason that they behave in an irrational manner. Aristotle believed that the fact that incontinent people have knowledge of their actions goes a long way to show that they also make logical calculations and people should not see them as irrational human beings that are only driven by their feelings. Aristotle believed that akrasia does not imply irrationality or ignorance as he was of the opinion that akrasia is not a total neglect of reason and that people should not assume that incontinence results only from pleasurable feelings. Aristotle agrees that the incontinent person is

Marketing research and information Essay Example | Topics and Well Written Essays - 6000 words

Marketing research and information - Essay Example This study is concerned about how customers, and even the public feel about J.Sainsbury, as a premier consumer enterprise, considering the fact that often traditional firms may find it difficult, or unwise, to evolve new stratagems to suit contemporaneous business, and unwilling to institute radical changes for better prospects. In the case of JS, this has assumed more significance since the years 1993 onwards has proved tumultuous in its sedate history. However, it is seen that as a consequence of change in top leadership during 1993, the fortunes of JS declined and it lost its long standing market supremacy and has now been relegated into the third position after Tesco and Asda. It is quite possible that it could not institute aggressive competitive strategies and market driven techniques to retain its stronghold in the midst of strong rivalry from Asda and Tesco. "Leadership positions are maintained not only by responding to changing demand but by steering the market using innovative products and consumer education." (Gehlhar et al 2009). 2. It is seen that the main aspects that would impact customers would be in term so what added advantages and price cuts could be gained from purchasing from JS and it is seen that "Sainsbury benefited from strong in-store offers and prices cuts, drawing new shoppers and once again increasing its share to just under 15 percent." (Retail sales start to bloom in UK 2009). Objectives: The purpose of this brief are as follows: 1. To assess present attitudes of customers towards JS and how they perceive its current market position, vis--vis rivals and competitors in the retail food business. 2. The attitudes of non-customers towards JS and the basis for their reasoning. It could be seen in terms of creditors, government agencies or other third parties, including the general public, who may be shopping with JS's rival firms. 3. What differential advantages or benefits are possessed by JS, in the perspective of customers that rate them higher than others in the field 4. What the future prospects of JS are as rated in terms of its past and present performances 5. What are the implications of attitudinal issues in determining the future success of JS Outline of possible method: The methodology for his study could be in terms of group discussions, personal interviews and questionnaires with regard to the proposed study. The aspects of group discussions have been detailed in Task 2. The group discussions would be held with major customers of JS in order to assess their views on serviceability and operational aspects of JS. It is seen that the supply chain management system followed in JS is quite robust and close links have been developed with the vendors in order to ensure that replenishments are received in time and stores are filled with choicest food and non-food items demanded by customers. It could also be seen that aspects regarding individual choices and

Many of the characters in Of Mice and Men have dreams Essay Example for Free

Many of the characters in Of Mice and Men have dreams Essay Many of the characters in Of Mice and Men have dreams. What are their dreams and how near are any of them to achieving what they want? Of Mice and Men, written by John Steinbeck is a classic novel set in a ranch town in Salinas Valley, California. The novel may have been set here as a result of most of Steinbecks childhood being spent on his fathers farmland. His descriptions of the setting will have been aided by his first hand experience of the ranches of the area. The novel itself documents the lives of Lennie Small and George Milton. With Lennie being mentally challenged he has the psychological capabilities of a five year old. This means he has to be cared for by George because he acts childish and irresponsibly. For this reason, he often causes commotion within the ranch he is working. On many occasions disruption has occurred and occurs, George and Lennie are forced to leave their current ranch and start again at a new one. As they are always moving around, they never have a secure job and are always staying in temporary accommodation. With each time they move to a different ranch they dream more and more of having their own piece of land where they can be their own bosses and live off the crops they grow. This is shown by this quote, and we can live off the fatta the lan' said by George. This is only one of the many dreams that feature in Of Mice and Men, however not one of the dreams featured in this novel are achieved. This reflected the harsh reality of the Great Depression and the racial prejudice in society at the time. Steinbeck set Of Mice and Men during the Great Depression, in the late 1920s and the 1930s. Many migrants came to California, from other parts of the world looking for work as America was seen as the Land of Opportunity. This glimpse of hope inspired many Europeans to emigrate as Europe, at the time, was overcrowded and disease ridden. America was believed to provide cheap land and no rigid class structure existed. These characteristics gave Europeans the chance of a completely different way of life to what they were used to. In 1929, America entered a prolonged period of economic deprivation due to the collapse of the New York stock exchange, The Wall Street Crash. Following The Wall Street Crash, many Americans who had invested great deals of money into stocks and shares lost almost all of their investments. In some cases, people would have lost their houses and life savings. During The Great Depression, failed businesses and long-term unemployment were of the norm. The hopes of those immigrants, who came to America looking for a new life, were dashed by this tragic event. America was certainly not the Land of Opportunity. George and Lennie travelled from ranch to ranch together. This was unusual as most ranch workers would only usually work at one ranch for no longer than a month or two. They would literally not have the time for friendship. This was one of the reasons that the average workers dream was for some sort of companionship. The fact that George and Lennie had travelled together so long is significant as they lived the dream of so many other workers. It would give them the chance of having an alternative dream, one of owning their own land on which they could live off. When travelling from ranch to ranch workers could not carry many possessions and so had nothing to show for their years of working. They would work and work but not really achieve much. They would spend the money they earned and then earn some more and repeat. This is illustrated in the quote, ..work up a stake and blow the stake. A dream would be important as it would give a worker something to work towards instead of working with no real direction in their life. Many of the characters in the novel have dreams. The dream is a form of escape from reality of life. As previously stated, George and Lennies dream is to have a piece of land that they can call their own, tend it, grow crops and raise animals. However, Lennie specifically dreams of caring for rabbits. This shows his immaturity. He says, An have rabbits! George is always repeating this dream to Lennie. When he does depict the dream to Lennie, he uses exaggerative language and gets involved in the dream almost as much as Lennie. Both George and Lennie become excited when the dream is recalled. They swear, Well just say the hell with going to work , animating their eagerness to fulfil their dream. George and Lennies dream eventually fails. This is for a number of reasons. It is mainly because Lennie is such a burden to George. Because of Lennies mental incapability, he has no idea that he is making Georges life miserable. George says, Course Lennies a God damn nuisance most of the time, but you get used to goin around with a guy an you cant get rid of him George is being held back by Lennie as they are constantly forced to change jobs, because of situations the Lennie gets them in to and therefore they cant stay in work long enough to build up any sort of savings. The result of this is that they can not save up the money to achieve the dream. Lennie has limited social skills and so does not know how to interact with people. Instead, he finds comfort in touching things and is too tactile. This causes trouble as Lennie often touches womens clothes and is misunderstood and seen to be abusive. For this reason, George has to keep a constant eye on Lennie. When Candy makes the proposal of entering their dream in exchange for three hundred dollars, George suddenly sees some possibility of the dream succeeding. Before, he had merely used the dream as a pacifier for Lennie and had lulled himself into believing that it may happen so that he could continue bringing hope to Lennie. I think that sub-consciously he always knew that the dream would never be a reality. With Candys financial input, the dream could realistically be achieved within the month. However, an abrupt end to their hopes arrives. Lennie, in his childlike way, cannot conceive of the line where stroking stops and hurting begins in terms of petting, and he ends up accidently killing two animals by petting them violently. Most horrifically, at the climax of the story, he kills Curlys wife in the same way. The fact that he killed her was the final blow to the dream. I think I knowed from the very first. I think I knowed wed never do her, George says as he realizes the dream is inevitable. Lennie was inevitably going to be hunted down and shot on site. George, who is forced to join the manhunt for Lennie, decides that the kindest way out for both him and Lennie is to kill him when he finds him. He does this by luring Lennie into a false state of trust by reciting their dream to him one last time. This sends Lennie off into death with his dream in his head. You can argue in some way Lennie has achieved his dream. Curlys wife has a dream common to the period and today. She believes that she has the talent to become a Hollywood actress. She was convinced of this as when she was younger; she acquainted herself with a Hollywood director who deemed her suitable to be an actress in the movies. This is shown in a quote taken from a passage spoken by Curlys wife, An I coulda sat in them big hotels, an had pitchers took of me..An all them nice clothes they wear. Because this guy said I was a natural. This guy told her she would receive a letter from him explaining where to meet to develop her acting career. Her explanation of why she didnt become an actress is idealistic at best. She believed that her mother stole that letter. However, this is an optimistic justification. It just so happens that shortly after Curleys wife was given the hope of becoming an actress, she met Curley. When she realised that her dream of becoming an actress was truly over, she decided to marry Curley. She may have done this as, at the time, it was very difficult for a woman to get a job and live on her own. The main profession of women then was housewife. Most women would marry a modest worker but marrying a rich man who owned a ranch was a bonus. Life would be easy for Curleys wife as she would not have to lift a finger. As there was such discrimination towards women, Curleys wife found herself being ignored by the men on the ranch. She was not paid much attention by Curley and was seen by him as more of a trophy than a wife. These are the main reasons that Curleys wife is not happy. She openly expresses that she does not even love Curley. I dont like Curley. She regrets that she married him in the first place. She was not able to speak to anyone during the day as all of the men were out on the fields working. This causes her to be extremely lonely. At any chance she can she will speak to someone. When she speaks to Lennie in the barn, she says, Why cant I talk to you? I never get to talk to nobody. I get awful lonely. This shows that she craves friendship. She is often prying on the men just looking for someone to talk to. She justifies this by saying to Slim Hi, good lookin. Im tryin to find Curley, Slim. The fact that she does not even have a name and is instead referred to as Curleys wife shows her status on the ranch. It shows that she is so insignificant that she is not even deemed important enough to warrant a real name. She is looked down on and shown no respect by most of the men on the ranch. She also has the dream to be treated as equal to the men on the ranch. This is similar to Crooks dream. He just wants to be accepted by everyone else on the ranch. However, both Crooks and Curleys wife have similar dreams which would lead you to think that they would sympathise with each other. The reality is quite opposite. Curleys wife approaches Crooks in an aggressive manor and speaks to him in a demoralising way. She says, Well you keep your place, then Nigger. I could get you strung up on a tree so easy it aint even funny! She perhaps speaks to Crooks with no respect as he is the only person on the ranch over whom she has a higher status. Crooks and Candy try to enter George and Lennies dream. They both do this for their own reasons. Candy is worried about his future on the ranch. He believes that is nearing the point of becoming useless to the ranch owner. He needs some security so that when he does become of no use, he can settle down somewhere. Crooks feels socially isolated and needs to go somewhere that he will be treated as an equal. George, Lennie and Candy do not discriminate against Crooks as much as most. This is the reason that he would feel comfortable living in a house with them. Candy, when he enters the dream, provides financial power. He has three hundred dollars that he is willing to invest in the dream. When he first tries to join the dream, George responds in a negative and coy way. He says You know a place like that? [Candy] Spose I do? Whats that to you? [George]. However, when George considers Candys proposition, he starts to think that the dream may actually become a reality. Candy is afraid that if he does not get somewhere that he can retire to, he may have no one to care for him. Eventually he will be seen of no use and disposed of, much like his dog. Crooks joins the dream as he feels he needs a shelter from society, somewhere that he is accepted for the person that he is and not judged by his skin colour or his disability. Crooks has no status and is treated with no respect on the ranch. He is frustrated with all of the racism directed towards him. He says, If I say something, why, its just a nigger saying it Crooks had a taste of equality when he was a child. He was accepted by white children and has perhaps not accepted the fact that he is now a social outcast. He says, The white kids come to play at our place, an sometimes I went to play with them, and some of them was pretty nice He remembers what it was like to be an equal and wants to experience that feeling again. This is one of the reasons the Crooks joins the dream. Candy will soon be too old and frail to keep his job at the ranch. The fact that he only has one hand means that his job opportunities are very limited. He, much like Crooks, has no one in his life. He just watches workers come and go from the ranch. He would have somewhere to belong if he joined the dream. This is a very important psychologically as having a place to call home can give Candy a reason to carry on living. All of these characters have dreams and their dreams are important to them. They all give their character some sort of goal to aim for and a light at the end of the tunnel. I believe Steinbeck is trying to make a point by including all of these dreams. I think he is trying to say that without dreams, we are all lost in our lives. We all need some sort of dream to keep us motivated. I think the novel was written to show the stranglehold that the Great Depression had on America in the 1930s. It also shows how hard the life of an itinerant worker was. Of Mice and Men was very a descriptive and informative book. It made me realise that dreams, however small or big, are vital in life.